| NBA
Properties: Team Marketing Presentation |
| Project
Description:
Created by Touchscreen Media Group, this
laptop presentation is used regularly by
the Team Marketing and Business Operations
Group at NBA Properties. The purpose of
the presentation is to inform NBA teams
of proper use of the various logos, marks,
and images of the NBA, the NBA teams, and
the NBA players. By using a variety of examples
(print, product, commercial video footage,
PSAs, and radio spots) coupled with guidelines
and procedural information, the program
delivers a very visual explanation of the
subject matter, delivered in both one-on-one
meetings and during major NBA/WNBA conferences.
Role:
My role in this project was to capture and
compress the NBA/WNBA commercial video footage
for three years that Touchscreen updated
the presentation.
Applications:
I batch captured
the video with the Targa 2000 card using
Premiere and Speed Razor. I set the levels
on the vectorscope and used Media Cleaner
Pro to batch compress the video. I also
used the Truemotion video codec to compress
the full-screen video segments.
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